In Rainbows

In case you have not heard Raidohead is releasing a new album called "In Rainbows", it's not necessarily the music that's revolutionary but the way in which they plan on selling this puppy. Radiohead does not have a big label backing this album in fact they don't have one at all, no they have decided to go the way of the Artic Monkeys, no label. However it's not this labelless fad that people won't shut up about. It's the fact that on October 10th the whole album will be available for download for however much you want to pay! To be more clear say you don't want to pay for the privilege of hearing In Rainbows, you don't have to! Say you want to pay 80 pounds (the site is in pounds but for those of you who are not up on world finance that's about 162 US bucks), you can. That's the genius not only is Radiohead getting endless amounts of publicity they are also letting costumers download the whole thing for free, if they wanted. This is where human nature comes in, take the average man lets say Travis Fantina well he hates spending money however knowing that he does not have to pay for something will make him more inclined to pay for it. See when people extend you an offer of good will you are more likely to repay them.


I have no plans of spending anything close to what I would for a normal CD however I plan on giving two or three pounds. While there are some who will exploit this system, this is of corse there right as Radiohead is allowing free downloading, I feel that many will take my own point of view and put a few coins in the cup.


There is no doubt that Radiohead will make money not only from people like me paying a little for our downloads but also for die hard fans Radiohead is also a Diskbox set which includes a CD (with some bonus songs) 2 vinyl records, some digital photos and artwork along with some other neat tidbits.


More from Radiohead's site In Rainbows


PS I have plans of making yet another set of changes to my awesome site soon!